Become a Sponsor
The Christmas Tree Lane Association (CTLA) invites you to become a valued sponsor of one of the most cherished and historic holiday events in Southern California.
Located on Santa Rosa Avenue in Altadena (between Woodbury Avenue and Altadena Drive), Christmas Tree Lane is recognized as the oldest large-scale outdoor Christmas lighting display in the United States. For over 100 years, the Lane’s towering deodar cedar trees — also known as the “Mile of Christmas Trees” — have been beautifully illuminated each holiday season with over 20,000 sparkling lights.
This treasured tradition officially begins with the annual Lighting Ceremony and Winterfest, a family-friendly celebration featuring live entertainment, local artisans, food vendors, community booths, and holiday festivities for all ages.
For more information see below
2026 Event Details
Date: Saturday, December 5, 2026
Location: Christmas Tree Lane – Santa Rosa Avenue, Altadena, CA
Expected Attendance: 10,000–13,000+ attendees (based on 2024 figures)
Your sponsorship offers significant visibility among a diverse and engaged audience through a variety of channels including:
CTLA’s official website
Targeted social media promotions
Sponsorship Packages
INCLUDED WITH EVERY SPONSORSHIP
Every 2026 sponsor will receive a complimentary, professionally designed:
8½” × 14″ Christmas Tree Lane Sponsor Poster
Display it proudly at your business, office, organization, or community space to let your customers and community know that you are helping keep this historic tradition alive.
*Print-ready artwork must be provided by November 1, 2026. It should be high resolution (300 dpi). .JPG, PDF, AI, PSD, and TIFF file formats accepted. If you wish, our graphics department can create the ad artwork for you. Send artwork and artwork-related questions to sponsors@christmastreelane.net.
Ready to Sponsor?
Thank you for your interest in supporting our Lighting Ceremony and Winter Fest and! This celebration has been a cherished tradition in our community for generations, and it is made possible through the generosity of sponsors like you. Simply click the link below to complete your sponsorship application and submit your sponsorship level.
If you have questions about sponsorships, payment, logo submission, or the sponsorship process, please contact our Sponsorship Team. sponsorships@christmastreelane.net.
If you would prefer to mail in your Sponsorship payment via check or cash, mail may be sent to:
Christmas Tree Lane Association
P.O. Box 91838
Pasadena, CA 91109
Christmas Tree Lane Association (CTLA) is a 501(c)(3) organization, and all donations are tax deductible.